Sterling University

Sterling University is the training and educational division of the Sterling Group.

The Sterling training personnel are the best in the industry at maximizing opportunities and performance.

Sterling University has training available for every department and individual that you will find in your organization.

Our Courses include:

Sales Management

  • Sales system
  • Desking proficiency
  • Presentation proficiency

Sales Training

  • Basic sales training
  • Professional walkarounds
  • Presenting the deal
  • Overcoming objections
  • Proper follow up techniques
  • Goal setting

Sales Closing

  • Proficient sales skills
  • Overcoming objections
  • Confidence rules

Finance Departments

  • Introductory to the finance office
  • Organization and compliance
  • Cash conversions
  • Psychology of deal placement
  • Proper menu presentations

F&I Professionals

  • Advanced menu training
  • Advanced closing techniques
  • Advanced proficient objection handling

The Sterling Master Manager

  • Advanced menu presentations
  • Product proficiency

Service Department Training

  • Service writer up sales
  • Menu presentation proficiency

 BDC Proficiency

  • Prospecting
  • Telephone proficiency
  • Handling objections by phone
  • BDC departments and their path to profit